We are delighted to announce a new partnership with Fnatic, the London-based esports performance brand, who today join us as an Official Strategic Partner.
 
The partnership will enable both brands to benefit enormously from each other's unique esports expertise, as well as helping both parties to reach and engage with new audiences either side of the Atlantic.
 
Joining forces with Fnatic's High Performance Unit (HPU), the first collaboration will see New York Tech conducting two pioneering pieces of research, exploring the effects of upper and lower body compression sleeves on professional gamers. 
 
The first study, analyzing upper body compression sleeves, will assess whether the esports wear positively increases the longevity of performance and improves recovery rates of competitive gamers. Meanwhile, the study analyzing the effects of lower body compression sleeves will assess whether the sleeves help to enhance the blood flow of gamers and reduce the risk of long-term, lower body health risks of esports professionals. 
 

Fnatic's High Performance Unit is dedicated to holistically improving various aspects of elite gaming through eight different performance pillars. The pillars include health, research, technology and software, in-game performance, processes and operations, youth structure, infrastructure and education.
 
Jens Hofer, Director of Fnatic's High Performance Unit, said: "At Fnatic, we're dedicated to pushing the boundaries of esports performance to make marginal gains in the gaming arena. One way in which we are looking to improve performance is by conducting relevant research that can then be used to inform our decision making. This particular collaboration with New York Institute of Technology, a university that is pioneering esports and gaming related research, will help us better understand the benefits of compression sleeves and in turn, use these insights to inform how to use the technology and develop our own products in the future."
 
Exercise Physiologist Joanne Donoghue, Ph.D., Associate Professor and Director of Clinical Research at New York Institute of Technology, added: "As a future-focused university, we've been increasingly investing in esports research and facilities for some time now. Fnatic are paving the way when it comes to innovation in the area of esports performance and we were delighted to partner with them, offering our unique expertise for this pioneering piece of research." 
 
Speaking about the way in which New York Tech is working with brands and esports organizations, Aron Moore, Director of Esports Marketing and Business Operations, commented, "Our team of medical experts are hard at work every day to find new ways in which to help esports athletes. This includes providing insight into improving general health and wellness, avoiding injury, and optimizing performance. Our goal is to work strategically with brands and other esports organization to create new products, practices and benchmarks, elevating the industry to meet and surpass standards more commonly associated with traditional sports".

Learn more about Fnatic HERE.
 
For more information about Partnership opportunities with New York Tech Esports, please contact: esports@nyit.edu